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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / by Kotler, Neil G.,1941-(CARDINAL)197601; Kotler, Philip.(CARDINAL)145889;
Includes bibliographical references (pages 369-378) and index.pt. 1. Museums Face the Twenty-First Century. 1. The Diverse World of Museums. 2. Strategic Museum Challenges: Mission, Audience, and Funding -- Pt. 2. Strategic Planning for Museums. 3. Museums Turn to Strategic Planning. 4. Understanding Museum Audiences. 5. Applying Market Segmentation, Targeting, and Positioning -- Pt. 3. Strategies and Tools for Museum Development. 6. Using Marketing Research and Information-Gathering Tools. 7. Developing Attractive Offerings: Exhibitions, Programs, Experiences, Services. 8. Distributing the Museum's Offerings and Services. 9. Communicating and Promoting: Image and Brand Building, Advertising, Public Relations, Direct Marketing, and Sales. 10. Setting Pricing and Revenue-Building Strategies. 11. Attracting Resources: Building Member, Volunteer, and Donor Support. 12. Developing the Marketing Organization: Plans, Budgets, Implementation, and Control -- Appendix. Twenty-One Ways to Buy Art / Stephen E. Weil.In this answer to one of the most pressing challenges facing today's museums, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather than seeing marketing as at odds with mission, the authors explain the strategic relationship between mission, audience, and funding - and how managing this relationship is vital for a successful museum. They offer strategic and marketing tools as instruments that museum professionals can use to shape and reach their own goals, to achieve higher quality and broader support, and to build healthy, vibrant museums.
Subjects: Museums; Museums; Museum attendance.; Museum finance.;
Available copies: 1 / Total copies: 1
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The convivial museum / by McLean, Kathleen(Museum consultant)(CARDINAL)797485; Pollock, Wendy,1949-(CARDINAL)319070;
Includes bibliographical references.
Subjects: Museum visitors.; Museum attendance.; Museum buildings.; Museums; Museum techniques.; Space (Architecture);
Available copies: 1 / Total copies: 1
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The visitor's voice : visitor studies in the Renaissance-Baroque galleries of the Cleveland Museum of Art, 1990-1993 / by Cleveland Museum of Art.(CARDINAL)137341; Schloder, John E.,1947-(CARDINAL)178552; Williams, Marjorie,1950-(CARDINAL)159821; Mann, C. Griffith.(CARDINAL)208344;
Bibliography: page 89.
Subjects: Cleveland Museum of Art.; Art museum attendance;
Available copies: 1 / Total copies: 1
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Children’s museum triples expected attendance in 1st year
Subjects: Forsyth, Teagan; Durham, Patrick; Minor, Holden; Minor, Madden; Ward, Megan; Pekkala, Olivia; Nido & Mariana Qubein Children’s Museum; Children's museums;
Available copies: 1 / Total copies: 1
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Learning in the museum / by Hein, George E.,1932-(CARDINAL)644057;
Includes bibliographical references (pages 182-196) and index.1450L
Subjects: Museums; Museum exhibits; Museum attendance; Museum techniques; Constructivism (Education);
Available copies: 1 / Total copies: 1
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Thriving in the knowledge age : new business models for museums and other cultural institutions / by Falk, John H.(John Howard),1948-(CARDINAL)275026; Sheppard, Beverly,1941-(CARDINAL)281857;
Includes bibliographical references (pages 245-252) and index.Doing business in a knowledge age -- A world in transition -- Creating a new business model -- Business in the industrial age -- The brave new world of the knowledge age -- Experiences that matter -- Understanding what's important -- Being community -- Attending to the bottom line -- Strategic decision-making -- Putting it all together : thriving in a knowledge age.
Subjects: Museums; Museums; Business planning.; Strategic planning.; Museum attendance.; Museum finance.; Information technology; Technological innovations;
Available copies: 1 / Total copies: 1
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Visiting the art museum / by Brown, Laurene Krasny.(CARDINAL)355858; Brown, Marc Tolon.(CARDINAL)343474; Brown, Marc Tolon.(CARDINAL)343474;
As a family wanders through an art museum, they see examples of various art styles from primitive through twentieth-century pop art.AD510L
Subjects: Art appreciation.; Art appreciation; Art museum attendance; Art museum visitors; Art museums.; Art museums; Museums.; Museums;
Available copies: 7 / Total copies: 9
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Visiting the art museum / by Brown, Laurene Krasny.(CARDINAL)355858; Brown, Marc Tolon.(CARDINAL)343474;
As a family wanders through an art museum, they see examples of various art styles from primitive through twentieth-century pop art.AD510L
Subjects: Art appreciation; Art museum attendance; Art museum visitors; Art museums; Museums;
Available copies: 1 / Total copies: 2
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Exemplary Interpretation--Characteristics and Best Practices Seminar : sourcebook : June 15-16, Portland, OR / by American Association of Museums.(CARDINAL)152235; American Association of Museums.National Interpretation Project.(CARDINAL)279827; Exemplary Interpretation--Characteristics and Best Practices Seminar(2001 :Portland, Or.);
A seminar on the philosophies, best practices and evaluation of interpretive programs in a variety of institutions and places: art and science museums, botanical gardens, historic sites, historical museums and societies, and others. The core of the seminar was the American Association of Museums National Interpretation Project Workshop.Includes bibliographical references.
Subjects: American Association of Museums. National Interpretation Project.; Museums; Museums; Museum attendance.; Museum exhibits.; Historic sites; Experiential learning.; Active learning.; Non-formal education.;
Available copies: 2 / Total copies: 2
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Different voices : a social, cultural, and historical framework for change in the American art museum. by Association of Art Museum Directors.(CARDINAL)145381;
Includes bibliographical references (page ).
Subjects: Conference papers and proceedings.; Art museums; Art museums; Art museum attendance; Art museum visitors; Art museums; Art patronage;
Available copies: 1 / Total copies: 1
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Results 1 to 10 of 98 |